When it comes to starting and building up communities on Discord, most of you will start with nothing. So, lets focus on what your community is going to be about, who your community is going to be built for and why people would want to join & stay on it.
The importance of community topics
One of the most important aspects of a good community on Discord is its topic. While general chatting servers are pretty popular, your server will fail in maintaining a unique feeling, once you start picking up on a topic that is already being used by pretty much everyone else (also known as "over-saturated topics"). Try to find a topic that you are interested in, and may even interest other people out there. Go in with a mindset of wanting to create a hub for people with the same interest as you, and not a server that could potentially interest anyone. This doesn't mean you can't create a community around a topic that is already pretty popular on Discord (Example: "Anime Hangout" Communities), but it should rather encourage you to make it special in its very own way. Whether that's a different way of approaching server design & setup, or community branding, make it yours and try to be as original as possible.
Don't ever underestimate the amount of time, love and work you will have to put into building a community online. Your goal is to create a place that people love, and appreciate coming back to, interacting with not just you as an individual (in the case that your community is not based around you), but others that are on your community server for the same exact reason as them.
So you might be asking yourself, how does one go on about growing their newly created discord community?
Let's say you own a server themed around "plants🌿"! Get started with trying to find people & friends where you already know that they're interested in your communities topic and ask them if they'd be up to join your plants community. Encourage daily conversations, hop into a voice-chat every now and then, communicate. Don't put any pressure on growing your community in size, but rather focus on improving its quality. Use the feedback & suggestions you gain from your members to constantly update & improve your server. The friends you invited will soon start seeing the potential in the community you're creating and will start inviting some of their own plant-enthusiast friends. Start hosting Events, get-together's, plant-growing contests, etc. and watch your community start growing by itself from there on. As already mentioned above, don't underestimate the amount of work & time you will have to invest into running your community.
We hope this short article helps some of the newer community owners out there with creating new, active, thriving, engaging, entertaining & amazing communities on Discord for every single one of us to enjoy. If you have any feedback to share with us, join us us on the Owners Hub discord community and start connecting with over a thousand community owners, moderators, designers & more!
We are Community Architects, a Discord community committed to bringing together different community owners and members from all platforms across the board to share ideas, feedback, advice, and opportunities! To share our ideology and messages with audiences from all different walks of life, we've teamed up with Displace to provide you with some exciting and compelling blog posts!